Ad Monetization Uplift

Model ad revenue & LTV — and diagnose what moved a metric

Daily Ad Revenue

$394.48

Monthly

$11,834.39

ARPDAU

$0.02

Rewarded LTV · 90d

$0.27

Core KPIs

Default values are illustrative — adjust to match your game

2.3

Average rewarded impressions per ad watcher per day

50%

% of DAU who watch any ad

More sessions = eCPM depreciation resets each session

50

Maximum ad positions per session — controls funnel and depreciation length

Revenue Mix

Concurrent ad formats

Most games run several formats at once. Each contributes its own revenue stream into the headline.

Rewarded

Modelled in detail below (funnel + eCPM depreciation)

Interstitial

Full-screen between sessions / levels

Banner

Persistent / refreshing — high volume, low eCPM

Market Mix

Example values — enter your own data

CountryeCPMWeight

Retention

Used for LTV projection — enter your game's retention

Profitability

Enter CPI to reveal a pROAS breakeven chart

Cost per install — leave blank to hide breakeven overlay

150%

Cumulative ad LTV ÷ CPI target (e.g. 150% = 1.5× CPI returned)

Revenue by Format

26,577 imps / day
Rewarded$14.84 eCPM$394.48
Interstitial—$0.00
Banner—$0.00
Total / day$394.48

Ad LTV by IMPDAU

Cumulative ad revenue per install — fewer ads retain users longer

Fewer ads1.1 ads/user
Current2.3 ads/user
More ads3.4 ads/user

Fewer ads

$0.12

30-day Ad LTV / install

Current

$0.21

30-day Ad LTV / install

More ads

$0.28

30-day Ad LTV / install